The Edger Principle

I’ve always loved “yard work,” which is what we called lawn maintenance back when I was growing up in Macon, Georgia. I find much joy and satisfaction in the immediate gratification that comes from taking a yard that needs grooming and then, a mere few hours later,...

Collaboration is Key

We’ll conclude the explanation of our Authentic Selling model with the ninth, and final,characteristic of the AUTHENTIC acronym. C stands for Collaboration. To quickly recap the first eight:  We started with the game-changing idea of being an Advisor to your clients....

Integrity is Everything

The I in our AUTHENTIC acronym stands for Integrity, and this is the eighth characteristic of our Authentic Selling model. Again, it’s all connected. Especially Undisputed Results and Integrity. One simply doesn’t happen without the other! So let’s focus on the...

A Thanksgiving Meal I’ll Never Forget

Like so many of you, my desire each day is to live my life in a thankful frame of mind. I’m thankful for my family and friends and my health and my faith. I’m also thankful for all of you who have helped our business grow this year and in years past. This week—this...

Become a Thought Leader

For the seventh characteristic of our Authentic Selling model, again following the AUTHENTIC acronym, we’ll look at the second T, which stands for Thought Leader. Buyers today want a lot from their business relationships. They value specialists—people who are experts...

Being Natural has Real Benefits

Now for the sixth characteristic of our Authentic Selling model:  In the AUTHENTIC acronym, N is for Natural. This one should be easy. If you are a real Advisor to your client, your Trustworthiness, Helpfulness and Empathy will come Naturally. That’s because it’s...